3 essential guidelines for designing a guided selling tool

Marketing and customer experience have a lot of overlap, but also important differences. In this blog we share three differences with you!

Improve the customer journey on the website of your SME and create the right image in these seven concrete steps!

Prevent customer journey insights from being minimally picked up. Get started with these five concrete tips on customer journey mapping!

It is important to be aware of the most common myths about customer journey mapping, to be able to avoid making the same mistake

Increasing your customer dedication is the key to improve your customer satisfaction and build valuable relationships. We asked our customers about their experiences with change processes in favor of customer dedication.

How to include customers in your strategy? Read 5 tips how to do make a customer centric business approach.

Developing new services is a process that many companies sometimes get stuck in. How do you get out of here?

A customer journey map is a great way to understand what users or customers experience in the different stages of contact with your company.

What is the value of a proper customer experience and how does this show in the business results? These are the most insightful statistics.