3 key differences between customer experience and marketing

Prevent customer journey insights from being minimally picked up. Get started with these five concrete tips on customer journey mapping!

There are a lot of misconceptions around the creation and use of a customer journey map. It is important to be aware of the most common myths, to be able to avoid making the same mistakes.

All steps, information needs, questions and difficulties that you experience when selecting a new purchase are called the customer journey. How do you map such a customer journey for the customers of your organization? You do this by means of customer journey mapping.

If you want to truly focus on the customer, it is key that you aim your strategy and communication around them. Personas aid with this.

How do you get your organization involved in testing your website or application? Read the infographic with tips to get user research off the ground!

GriDD has set up a UX lab! Patrick Kerling tells all about it in this article: what it is, how it works, the advantages and whom it benefits!

In a previous blogpost 'Guidelines to create effective visual content’ we have already briefly mentioned the application of Gestalt principles, which explain the visual perception of humans. For visuals they are used to manipulate the user’s attention to gain focus on certain aspects within the visual. In this blogpost we will take a better look at the different Gestalt principles and how they can be used to improve UX.

Can a visually impaired also use your website?For the average citizen, digital tools have become an important part of life. Unfortunately, not everyone benefits as much of the opportunities offered by the Internet. By complying to described web guidelines for online accessibility, your website can be used by everyone. This article describes what to consider when working on a website, in 6 tips.

The value of user research on websites, systems or other products is clear to most people. It is not difficult to see that user research helps you to get insight into expectations of users.  It helps you to achieve a better user experience and a higher customer satisfaction. Nevertheless, user research is not common practice and is often forgotten.