3 essential guidelines for designing a guided selling tool

A guided selling tool helps your customers make the right choices. But how do you design a good tool and what pitfalls are there?

Prevent customer journey insights from being minimally picked up. Get started with these five concrete tips on customer journey mapping!

It is important to be aware of the most common myths about customer journey mapping, to be able to avoid making the same mistake

A customer journey map is a great way to understand what users or customers experience in the different stages of contact with your company.

If you want to truly focus on the customer, it is key that you aim your strategy and communication around them. Personas aid with this.

How do you get your organization involved in testing your website or application? Read the infographic with tips to get user research off the ground!

GriDD has set up a UX lab! Patrick Kerling tells all about it in this article: what it is, how it works, the advantages and whom it benefits!

In this blog post we take a closer look at the different Gestalt principles and how they can be applied to improve UX..

It is important to pay attention to making your website accessible. GriDD explains what you should pay attention to in 6 practical tips.