From Minimum Viable Product to Minimum Viable Audience

Increasing your customer dedication is the key to improve your customer satisfaction and build valuable relationships. We asked our customers about their experiences with change processes in favor of customer dedication.

How to include customers in your strategy? Read 5 tips how to do make a customer centric business approach.

Developing new services is a process that many companies get stuck in. There are so many factors involved in producing the perfect product or the best service that companies face several pitfalls.The switch from Minimum Viable Product to Minimum Viable Audience is such a pitfall. While it makes sense to start with your audience, many product developers end up with a focus on the product rather than their audience.

What is the value of a proper customer experience and how does this show in the business results? These are the most insightful statistics.

There is a significant difference between ambition and reality when it comes to Customer Experience design. Discover how you can make your CX strategy reality.

In this blogpost Mark talks about the 3 essential Customer Experience perspectives and how you these will help you to design for consistency and value.

How can you use humor to give customers that surprising experience? Read tips and insights about the use of humor for a good CX in this blog.

A blogpost on how to apply the principles of persuasion by Cialdini to improve your overall customer and user experience.

At Strive UXR I learned about the ins and outs of User Experience Research. Curious about the growth path of a UX researcher, the 'Experience Gap' and why we do this research? Read on.