3 essential guidelines for designing a guided selling tool

When do you use what kind of wireframe? Hedwig Klamer created an overview of 5 levels of fidelity in design deliverables

In projects, engineers run into questions that you can answer excellently with guided selling. Read here how to do that!

What exactly is guided selling and what does it add to your customers journey? You can read it in our blog.

Marketing and customer experience have a lot of overlap, but also important differences. In this blog we share three differences with you!

Improve the customer journey on the website of your SME and create the right image in these seven concrete steps!

Increasing your customer dedication is the key to improve your customer satisfaction and build valuable relationships. We asked our customers about their experiences with change processes in favor of customer dedication.

How to include customers in your strategy? Read 5 tips how to do make a customer centric business approach.

Developing new services is a process that many companies sometimes get stuck in. How do you get out of here?

What is the value of a proper customer experience and how does this show in the business results? These are the most insightful statistics.