Customer dedication.

At heart.

GriDD is a full-service Customer Experience (CX) design company. Our professionals and academy can offer you the full spectrum of CX improvement services. Do you want to ensure excellent customer experiences for your organization? Our expertise in leadership, architecture and creation helps you realize it!


CX Leadership

Provide direction on your vision, strategy, value proposition for your customers and the CX transformation necessary in your organization.

CX Architecture

Get to know your customer, measure impact, find out which experiences they need and how you can manage success together.

CX Creation

Create great customer experiences based on your strategy and a clear architecture through improving touchpoints, designing content and continuously validating with customers.

Work we’re proud of

App design


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User research

University of Twente

Our team

Pragmatic professionals

Passionate people, that’s what GriDD stands for. Our team consists of CX experts with knowledge of people and technology to support organizations in realizing excellent customer experiences. We are committed to truly add value for your customers and organization, which is something we have been doing with great pleasure since 2008.


Persona 101

What are personas and why do we use them?

If you really want to put the customer first, it is important that you really focus your strategy and communication on them. Make sure you constantly address their needs and goals so that you can respond to them. Creating personas will help you achieve this.
Nicky Meijer
GrIDD – Blogpost Mark MVA

From Minimum Viable Product to Minimum Viable Audience

Developing new services is a process that many companies get stuck in. The main pitfall to overcome is the switch from a product focus to an audience focus. But how do you achieve that? Mark shares his tips and experiences.
Mark Geljon

As enthusiastic as we are?