Customer dedication.

At heart.

GriDD is a full-service Customer Experience (CX) design company. Our professionals and academy can offer you the full spectrum of CX improvement services. Do you want to ensure excellent customer experiences for your organization? Our expertise in leadership, architecture and creation helps you realize it!


CX Leadership

Provide direction on your vision, strategy, value proposition for your customers and the CX transformation necessary in your organization.

CX Architecture

Get to know your customer, measure impact, find out which experiences they need and how you can manage success together.

CX Creation

Create great customer experiences based on your strategy and a clear architecture through improving touchpoints, designing content and continuously validating with customers.

Work we’re proud of

App design


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User research

University of Twente

Our team

Pragmatic professionals

Passionate people, that’s what GriDD stands for. Our team consists of CX experts with knowledge of people and technology to support organizations in realizing excellent customer experiences. We are committed to truly add value for your customers and organization, which is something we have been doing with great pleasure since 2008.



The power of customer journey mapping

The power of customer journey mapping is that visualizing customer interactions with your company gives you direction which touchpoints to improve to really have an impact. Read more about what customer journey mapping is and what it brings you here.
Patrick Kerling
Persona 101

What are personas and why do we use them?

If you really want to put the customer first, it is important that you really focus your strategy and communication on them. Make sure you constantly address their needs and goals so that you can respond to them. Creating personas will help you achieve this.
Nicky Meijer

As enthusiastic as we are?