3 essential guidelines for designing a guided selling tool

Developing new services is a process that many companies sometimes get stuck in. How do you get out of here?

What is the value of a proper customer experience and how does this show in the business results? These are the most insightful statistics.

There is a huge difference between ambition and reality when it comes to Customer Experience design. Discover how you can make your CX strategy reality.

In this blog you learn about 3 essential Customer Experience perspectives and how you these will help you to design for consistency and value.

How can you use humor to give customers that surprising experience? Read tips and insights about the use of humor for a good CX in this blog.

A blogpost on how to apply the principles of persuasion by Cialdini to improve your overall customer and user experience.

Curious about the growth path of a UX researcher, the 'Experience Gap' and why we do this research? Read on

Last year I was at the Future of Storytelling in New York City. In this blog I share my experiences on this interesting conference.

In this article Nicky Meijer shares why making information visual in a mind map is a good idea in storytelling when creating impactful stories