3 essential guidelines for designing a guided selling tool

A blogpost on how to apply the principles of persuasion by Cialdini to improve your overall customer and user experience.

Curious about the growth path of a UX researcher, the 'Experience Gap' and why we do this research? Read on

Last year I was at the Future of Storytelling in New York City. In this blog I share my experiences on this interesting conference.

In this article Nicky Meijer shares why making information visual in a mind map is a good idea in storytelling when creating impactful stories

Jeroen Grit en Robert Slagter take a look at why a good organisation-wide customer experience strategy is needed, what is important and how to get started to ensure optimal customer experience for your organisation.

Knowing what types of story structures are possible will help you better tell stories to your customers. Mark Geljon will tell you about possible pitfalls and which structure is best used where.

GDPR has the objective to protect the data privacy of EU residents and to sharpen the way organizations treat data privacy.