Cut the Bullsh*t Marketing: A practical guide to creating real impact through marketing
Marketing often is a lot of bullsh*t: there are many examples of corporate, unimaginative messages which are shown to the wrong people at the wrong time. The development en execution of these campaigns cost a lot of money and energy of capable persons, while the effects are unclear. In the best case marketing departments can say something about page views or likes on social media, but the actual contribution to the organization stays unclear. We aim to fight this kind of marketing with our Cut the Bullsh*t Marketing method.
Read about our approach on how to fully understand the persons you aim at, to connect with them in a personal manner both online and offline, with a strong focus on return on investment. We share methods, insights and many practical examples from our broad experience in the high-tech industry to show what works, what doesn’t and what we learned along the way.
This book is written by our colleagues Mark Geljon, Jeroen Grit together with Sander Arts and has been edited by Robert Slagter.
Media
Periodically articles from the authors appear in the media or on online platforms and, of course, we are also active on social media!