If you really want to put the customer first, it is important that you really focus your strategy and communication on them. Make sure you constantly address their needs and goals so that you can respond to them. Creating personas will help you achieve this.

Developing new services is a process that many companies get stuck in. The main pitfall to overcome is the switch from a product focus to an audience focus. But how do you achieve that? Mark shares his tips and experiences.

Neumorphism seems to be a gigantic trend in 2020. Should you embrace this new design system right away?

There is a big difference between the ambition and the reality of Customer Experience design. In this article we show with a number of examples the difference between ambition and reality, and we share our vision how you can make your ambition become reality.

What is your golden tip for a good CX? Or maybe you have an important challenge these days. Join our birthday promotion!

In this blogpost Mark talks about the 3 essential Customer Experience perspectives and how you these will help you to design for consistency and value.

What does humor do for your customer experience? And how can you use humor to give your customer that surprising experience? In this article Laura shares tips and insights about the use of humor for a good customer experience.

In this blogpost Bram de Jongh and Bob Graat investigated how the principles of persuasion by Cialdini can be used to provide a better customer and user experience.

How do you prepare your organization for the possible future? In this blog post we tell you everything about speculative design.

The three key insights in the field of user experience research Bob learned at Strive: UXR conference 2019 in Toronto.