Business storytelling
Digital Strategy
Information architecture
Story design
User experience design
User research
Bram de Jongh
Diederik van de Heg
Jeroen Grit
Koen Terra
Laura van ‘t Hul
Mark Geljon
Nicky Meijer
Robert Slagter
Persona 101

What are personas and why do we use them?

September 28, 2020
If you really want to put the customer first, it is important that you really focus your strategy and communication on them. Make sure you constantly address their needs and goals so that you can respond to them. Creating personas will help you achieve this.
Nicky Meijer
GrIDD – Blogpost Mark MVA

From Minimum Viable Product to Minimum Viable Audience

July 24, 2020
Developing new services is a process that many companies get stuck in. The main pitfall to overcome is the switch from a product focus to an audience focus. But how do you achieve that? Mark shares his tips and experiences.
Mark Geljon
GrIDD – Blogpost Jeroen

The promise of Customer Experience: Ambition vs. Reality

June 23, 2020
There is a big difference between the ambition and the reality of Customer Experience design. In this article we show with a number of examples the difference between ambition and reality, and we share our vision how you can make your ambition become reality.
Jeroen Grit
Humor in CX-uitgelicht

The fun of humor in customer experience

January 6, 2020
What does humor do for your customer experience? And how can you use humor to give your customer that surprising experience? In this article Laura shares tips and insights about the use of humor for a good customer experience.
Laura van 't Hul