The Story of Us

For 10 years we have been working together with our customers to let their customers achieve their goals.

GriDD consists of unique combinations. People-oriented passion and technical ingenuity. Professional sharpness and humorous collaboration. Ingenious design and creative problem solving. Meaningful impact and fun experiments. For 11 years we have been working together with our customers to let their customers achieve their goals.

What we offer


A good Customer Experience is essential to achieve optimum customer relationships. We take the business strategy as input and validate it from a customer perspective. What do the strategic goals mean for the quality of services / products for customers and what does this mean for the organization?

We develop this strategy methodically in close cooperation with all relevant stakeholders. The core of this process is to let the strategy come alive and to make it shareable so that everyone can connect with it. Only then can the entire company focus on delivering value for the customer in line with these goals.

The strategy lays the foundation for further research into customer wishes and experiences and provides a framework for optimization.


We investigate the needs, pain points and benefits of your customers and your organization. Involving stakeholders is the best way to directly collect input from the people who buy or use your product or service.

With our expertise in the field of user research, we quickly and effectively identify what the expectations of the user are and which work processes they follow. With this insight we can bring about real relevant changes in the development of your product or service. This way we create a better customer experience and the customer becomes more effective in his work and more loyal to your brand.


Strategy and research form the basis for our design. With our expertise in design, we ensure the optimum mix of information, functionality and experience at the most essential moments of contact. We start by collecting requirements. Then we work from a concept to a workable prototype or impression of the final result. Our client participates as much as possible in our process and provides feedback. In this way, the design gains support in the organization and meets the wishes of the customer. After approval of the design, we guide our development partners in creating or improving the channel.

The end result: customers find their way better and become more effective at performing their work. As a result, they come back more often and they rate the organization higher.

Our expertise

Digital strategy

We take the business strategy as a starting point and delve into the specific meaning for the digital channels. At the same time, we dive into the specific characteristics of your client’s work. What is the context, what role does information play in this and what can your digital channels mean? This together will be converted into a strategic framework that gives you guidance for an effective digital activity.

User experience design

We examine in detail the specific situation at different customer groups, map this out in customer journeys, personas and touch points, we know how to translate these insights into strong concepts for digital environments such as portals, website and apps.

User research & validation

We use the best tools for the problem in question, ensure that the designs are tested by target groups and that there is a process of constant improvement. We translate the results into detailed improvement proposals and insightful reports so that the experience improves.

Information architecture

We collect, analyze, label and structure information so that it can contribute better to the user or organization goals. Think of taxonomies, navigation structures, product portfolios and the likes.

Storytelling for change

We understand the essence of the strategy or change ideas and set clear, accurate, storylines for this. We help to provide these stories with catchy elements so that they really touch the target group and support those involved in communicating more effectively through presentations, speeches, videos, infographics, visual business plans or sketchnotes.

Story architecture & design

We collect the puzzle pieces of the story by conducting interviews, holding a good briefing session or going through existing documents. With these puzzle pieces we construct a storyline that is both substantive and emotional. This universal storyline is then the basis for effective resources such as infographics, speeches, presentations, infographics, or cartoons.


How we do it

“As a housing architect helps you to come up with and realize a nice house, we help companies to come up with and realize information environments”. A mixture of research, design and advice.

In complicated environments this is only possible if you collaborate intensively in teams that are composed on the basis of knowledge and expertise. We share knowledge and methods in a pleasant way so that connections are created with which something really can change in the organization. Because that’s what we do it for.

The team

Bob Graat


Bram de Jongh


Diederik van de Heg


Jeroen Grit

Managing partner

Koen Terra


Laura van ’t Hul


Mark Geljon

Managing partner

Nicky Meijer


Patrick Kerling


Wij werken samen met partners

Wij werken graag samen. Samen met de klant, samen in ons team maar ook samen met partners. Organisaties of personen met aanvullende expertises betrekken we graag bij onze projecten om een klant zo goed mogelijk vooruit te helpen. We kijken naar wat onze klanten nodig hebben en zoeken daar de juiste mensen bij, ook als deze buiten onze organisatie te vinden zijn.

Zie jij mooie mogelijkheden om samen te werken?

Neem contact op en kom een kop koffie drinken

Onze partners

Witteveen en Bos

Xcess – Expertisecentrum voor webapplicaties

Trimm – Full service internetbureau

Pluq – Presentatie en sprekercoach

Sjusjun – Illustrator

Social Force


Add some yellow

Bureau Visuele Vertalingen – Infographic specialist

Man en Paard – Coach

Orange Tulip