GriDD thinks of practical innovative concepts for effective information. The GriDD team is made up of pragmatic professionals, specialists as interface between the person, information and digital means.
GriDD brings together the business and user’s demands, assembling these in an applicable digital strategy. Within the user experience concept this is brought together with the correct balance between business and user. By making use of different forms of user research we can distill user’s wishes and demands, and validate solutions. GriDD is expert in translating complex material to a user friendly structure, in information architecture as well as interaction design.
GriDD supports the creation of effective content. For this we reduce the complexity of information, creating visual insight and we use the power of stories. GriDD creates storylines for visual stories such as videos, cartoons, info-graphics, slide-decks of animations which together with our partners can actually be realized. Reaching the required impact is foremost, where the content is more important than the form.
GriDD optimizes business processes and collaborations, but also processes where acquiring, documenting and the sharing of knowledge is most important. In our approach we put people first and use our digital knowledge and expertise to advise on the technical support of these processes. The processes are only successful when they fit the context of the organization and its employees. Because we can quickly understand the business context, GriDD knows how to apply effective processes and we ensure that employees have the right information at the right time.
by Mark Geljon
by Mark Geljon
For a number of years I have been thinking of initiating a community of Story Architects, to share insights, ideas and examples of great stories. To form a pact against bad stories and share and inspire each other to create even better stories. So this article can be seen as a call to arms: Story Architects, unite!
You’ve probably heard the buzz around storytelling and the growing need to use stories to communicate in a personal, relatable way. But, what is Story Architecture? My first take on the defining the field can be seen as follows, although I would really like to enrich this together with the Story Architects community.
My (working)definition of Story Architecture:
“Story Architecture focuses on organising, structuring and designing story elements into an effective and understandable story-structure. The goal is to make stories more attractive and powerful. To do this, you need to understand how stories work, how you handle large amounts and complex information, how to create story tension, and how (and why) people want to engage in stories.”
What is a community without a manifesto? So, I have outlined a first draft by sharing my thoughts, ideas and statements around the craft of Story Architecture. If you agree and/or are excited to join, please sign the manifesto and share with others.
… is a need for good stories, to make sense owhat’s important.
… is a lot of buzz around storytelling today.
… are a lot of important stories out there that deserve maximum impact.
… are a lot of stories that could be more effective if common sense and logical thinking is applied to its structure.
… is no shortcut for creating impactful stories.
… is much to learn from each other.
… the amount of information will only increase, making sense of it is crucial.
… various disciplines are more and more interconnected and start to overlap. For example filmmaking, gaming, website design, customer experience design, Internet of Things, visual design, product design. Storytelling is what can connect these disciplines.
… the majority of todays stories are created with a specific publication in mind. There are huge syndication and re-use opportunities if stories are created in a universal structure/language.
… todays audiences are more diverse and unpredictable than ever, so applying methods and principles from user centered design offers a great opportunity.
… bring together professionals from around the world who are working on the structure and impact of stories.
… share our best practices, methods and experiences.
… show the importance of good story architecture to the rest of the world
… fight crappy stories, celebrate good stories.
Are you in? Great!
How cool would it be to have a group of storytelling professionals that are into crafting great storylines and impactful stories? Sharing examples, methods and experiences or asking feedback and share materials? Very cool!
We regularly organize free meetups at our office in Utrecht, the Netherlands. In these meetups we will explore the field of storytelling and the role of story architecture.
The next meetup ‘Exploring the importance and use of storylines’ takes place on November 22nd and starts at 5pm. Stories have the potential to be highly effective for important communication goals, such as engagement, activation and inspiration, especially if they are well designed! A good way to design and structure your story is to apply a standard storyline.
In this meetup we would like to discuss importance and potential of using storylines for story architecture. How do we effectively design a story using storylines? Bring your brain and if you’ll let us know you’ll be there, we will make sure there is pizza and drinks!
Can’t make it to the meetup? I have also created a Linkedin Group to make connecting online easier, to see if this resonates and if we can come to a global movement. Please feel free to join: https://www.linkedin.com/groups/13542778
by Nicky Meijer
by Nicky Meijer
Are you on stage soon, to speak at a seminar or want to use your personal influence in your organisation? In other words: do you want to create impactful presentations? The approach developed by Mark Geljon (GriDD) and Wendy Rundberg (Pluq) can help you along. In a visual manner, they share their approach on how to create a presentation that makes an impact and shows you are a real storyteller.
Their article was published on the popular blog Frankwatching.com in Dutch, so in this blog post we share the main insights with you in English.
Three kinds of presentation can be distinguished. All three have their advantages and characteristics. They differ in the amount of effort it takes to create them and the impact it is expect to have. It is up to you to decide which presentation suits what you want to achieve with your audience.
The infographic shows the approach to creating an impactful presentation. This is a presentation that has impact on your audience and for which your beliefs, passions and charisma are optimally used to convey your message. Your audience will feel connected to your message and it resonates because it is real and authentic. An example is a TED talk or a keynote presentation at an event.
Other types of presentations are:
This approach will help you determine the steps to take in order to develop your personal message and create a presentation that has an impact on your audience.
If you would like to learn more about storytelling, we offer training at GriDD such as Pitch Training or Training Effective Presentations. At Pluq, training and coaching is also available for instance for personal performance, personal branding or business presentations. Mark and Wendy also coach or train groups together, so just send us a message if you are interested to learn from them!
At GriDD we also regularly write about storytelling in our blog and we have create an app called Bizz Story, which helps you find the perfect storyline for your story. We are always happy to help you be more effective with information, so don’t hesitate to get in touch if you have questions or remarks.
by Nicky Meijer
by Nicky Meijer
Hurray! On May 22nd, 2017 we celebrate our 9th birthday. Like in previous years, we celebrate this with a gift to help people be more effective with information. This year our gift to you is the new mobile app Bizz Story.
We believe in the power of storytelling. Stories help communicate information effectively, build connections between people, make an impact and foster understanding. However, we also see that not every story achieves its potential. That is why we have developed Bizz Story.
Using the right storyline can make the all the difference for your story to make an impact. Storylines are used to shape and structure elements in a story. They make creating an effective story a whole lot easier. The perfect storyline follows from your goal, the type of story you want to tell or the characteristics of your audience. By finding the perfect storyline to match your needs, Bizz Story can help you create the impactful story you want.
As a gift to the community, to celebrate GriDD’s nine great years, the app is free the first month. Take advantage of this and download now for iOS or Android.